Erick Yong is co-founder and CEO of GreenTec Capital Partners which invests in African start-ups and SMEs with a focus on combining social and environmental impact with financial success. Green Tec operates out of Berlin, Germany with regional offices in Ethiopia and South Africa.
Erick has Cameroonian roots, although he was born in Bonn, Germany and attended university in France. He became an entrepreneur and strategic consultant immediately after his studies, where he further developed his strategic thinking skills and comprehensive track record of launching and scaling up new business concepts. He is a specialist in international marketing strategies, implementing brand strategies, marketing plans and communication campaigns. He has also directed innovation efforts and managed international teams in executing company strategies with global vision.